Gender Effects on the University Selection Process

Matthew D. Shank and Fred Beasley

Journal of Marketing for Higher Education, 1998, vol. 8, issue 3, 63-71

Abstract: Do male and female students really behave differently and want different things from a college education? The present study was and designed to address this issue and extend what was previously known regarding gender differences in the university selection process. A convenience sample of 183 undergraduate students (83 males and 100 females) from a large, midwestern university responded to a campus-intercept survey. Results indicate that male and female students differ in terms of the importance placed on various attributes of a university and in one source used to choose a university. Implications for the development of a strategic marketing process are discussed.

Date: 1998
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://hdl.handle.net/10.1300/J050v08n03_05 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:8:y:1998:i:3:p:63-71

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/WMHE20

DOI: 10.1300/J050v08n03_05

Access Statistics for this article

Journal of Marketing for Higher Education is currently edited by Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

More articles in Journal of Marketing for Higher Education from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().