An Analysis of U.S. Business Schools' Catalogs, Application Packages, and Program Materials from an International Perspective

Marion S. Webb, Kenneth R. Mayer and Virginie Pioche

Journal of Marketing for Higher Education, 1997, vol. 9, issue 3, 39-47

Abstract: Catalogs, application packages, and program materials from 106 business schools were analyzed to determine the degree of international coverage in business schools' curricula. The study found that 49% of the accredited schools and 33% of the non-accredited schools had international programs. In the accredited schools, 63% of the international programs were at the graduate level, whereas in the non-accredited schools, 92% were at the undergraduate level. Moreover, 92% of the AACSB accredited schools and 89% of the non-accredited schools offered international courses. The trend is to require international functional courses, such as international finance, in the traditional MBA programs and offer international functional courses as electives in the traditional BBA programs. In the BBA programs, there is an increasing tendency to offer foreign culture and foreign history courses. Several traditional MBA programs offer courses, such as global management or a general global business environment.

Date: 1997
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DOI: 10.1300/J050v09n03_04

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