Satisfaction with Business Education: A Comparison of Business Students and Their Parents

Beverly A. Browne, Dennis Kaldenberg and William G. Browne

Journal of Marketing for Higher Education, 1998, vol. 9, issue 1, 39-52

Abstract: The study examined relationships between ratings of college services and program quality among 57 pairs of parents and students. The study revealed that the relationships between parent and student ratings of the institution were relatively small. However, parents who believed that they had greater influence over student choice of institution were more satisfied with the institution. Satisfaction also was associated with amount of parental contribution to payment of tuition and fees. Marketing implications for universities are indicated.

Date: 1998
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DOI: 10.1300/J050v09n01_04

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