An Investigation of the Perceptions of Business Students Regarding Non-Traditional Business Education Formats

John W. Barnes and John Hadjimarcou

Journal of Marketing for Higher Education, 1998, vol. 9, issue 2, 59-81

Abstract: Business education programs labeled as “non-traditional” continue to grow in importance and popularity and have accordingly continued to receive attention in the business educational literature. Generally lost in this literature, however, is the perception of business students regarding these programs. The purpose of our study was to examine student perceptions of non-traditional programs and to uncover the major latent themes regarding a variety of issues related to these programs. Our findings suggest that business students consider non-traditional education as a viable option to traditional education. However, respondents also voiced a number of disadvantages of non-traditional programs such as cost, external validity of degrees, and impersonalized learning environment. Implications for educators and/or administrators are offered.

Date: 1998
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1300/J050v09n02_04 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:9:y:1998:i:2:p:59-81

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/WMHE20

DOI: 10.1300/J050v09n02_04

Access Statistics for this article

Journal of Marketing for Higher Education is currently edited by Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

More articles in Journal of Marketing for Higher Education from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().