Haier's Survival Strategy to Compete with World Giants

Yuping Du

Journal of Chinese Economic and Business Studies, 2003, vol. 1, issue 2, 259-266

Abstract: The aim of this paper is to analyze the internationalization of Chinese companies; in particular, the very successful case - the Haier Group. This paper focuses on using a case study methodology to analyze Haier's survival strategy to compete with world giants. The following issues have been addressed to meet the respective objects: first, the Uppsala stages model and Haier's internationalization process; secondly, analysis and evaluation of Haier's strategic internationalization, using Dawar and Frost's survival strategy theory to compare with Haier's internationalization strategy; and finally, to explore the motives underlying Haier's entry strategy and development.

Keywords: Internationalization; Uppsala Stages Model; Exporting; Foreign Direct Investment; Joint Venture (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (2)

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DOI: 10.1080/1476528032000066703B

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