Transformational Development and Social Capital: Jaipur Rugs and Gram Vikas on Both Sides of the Threshold

Juanie N. Walker and Heet J. Ghodasara

Journal of Social Entrepreneurship, 2021, vol. 12, issue 1, 110-131

Abstract: Transformational development occurs on both sides of the domestic threshold at two Indian social enterprises using constitutive communication practices that leverage social capital rooted in traditional Indian values. At Jaipur Rugs, it occurs with social capital belonging and mutuality; bonding, bridging, and linking through the founder family; and ‘conversation’ of family blessing scaled into material ‘text’ of weaver-inspired rug designs. At Gram Vikas, social capital is cultivated in women’s ‘uncontested areas’ of domestic life with structural opportunities and civic literacy; cognition and structure in bonding, bridging and linking ties; and four flows (membership negotiation, self-structuring, activity coordination, and institutional positioning).

Date: 2021
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DOI: 10.1080/19420676.2019.1671482

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