Sympathy for the devil? Reflections on the perils of institutionalising trust research

Vincenzo Perrone

Journal of Trust Research, 2013, vol. 3, issue 2, 155-171

Abstract: This paper explores the dark side of institutionalisation of trust research. More in particular, it signals two major perils: the risk for trust to be just another managerial fad and the difficulty for the research on trust conducted within the management science field to have an impact on other fields such as marketing and economics. A quick empirical test shows that while the first peril seems to be not that relevant, the risk of isolation and limited impact is a serious one. The paper suggests how to consider and avoid these perils, in order to strengthen the contribution research on trust makes towards better practice, and in order to conquer more legitimate space and recognition within institutionalised research.

Date: 2013
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DOI: 10.1080/21515581.2013.822676

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