Structural relationships among shipper’s perception, value, and choice intention of Korea–China train ferry service

Kyoung-Suk Choi, Tong-Shui Xia and Paul Tae-Woo Lee

Maritime Policy & Management, 2020, vol. 47, issue 6, 703-717

Abstract: The logistics environment between China and Korea has been changing rapidly in line with the ‘Go West’ policy of international trade and logistics area. The policy includes the BRI, Western Development Strategy, and Korea–China FTA. Against this background, the Korea–China train ferry (KCTF) is being newly illuminated as an alternative mode to cope with the logistics environment between Korea and China. One of the key success factors of the KCTF depends on, among others, shippers’ perception, which will affect the choice and the successful operation of the KCTF. From this perspective, this paper develops seven hypotheses based on the Theory of Reasoned Action (TRA) and Technology Acceptance Model (TAM). We test these hypotheses using Structural Equation Modeling (SEM) to explore the structural relationship between shippers’ behavioral beliefs influencing the perceived usefulness, the attitude toward and intention to choose the KCTF. The test results confirm that among the behavioral beliefs, transport accessibility in association with an efficient network of inland roads and railway networks is an important prerequisite. In addition, we verified a high statistical significance in the structural relationships among perceived usefulness, the attitude toward and the intention to choose the KCTF.

Date: 2020
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DOI: 10.1080/03088839.2020.1729431

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