Trajectories of Greening

Frank Boons, Leo Baas, Jan Jaap Bouma, Anja De Groene and Kees Le Blansch

International Studies of Management & Organization, 2000, vol. 30, issue 3, 18-40

Abstract: In the Netherlands. there has been an ongoing effort by business firms and government organizations to deal with the ecological impact of industrial activities. Over the years. the set of organizational routines that firms employ to deal with their ecological impact is changing. In this article, we analyze first of all the change in this set of routines in the period 1986-1995. Then we address the question by what mechanisms these changes are brought about. Institutional theory provides us with three possible mechanisms (i.e., forms of isomorphism) by which such changes occur. Our analysis suggests that, in addition to these three forms, there are two distinct mechanisms of change. We also suggest that each mechanism leads to a certain kind of organizational change. We thus develop the concept of trajectories of change.

Date: 2000
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DOI: 10.1080/00208825.2000.11656793

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