Re-Mapping Corporate Environmental Management Paradigms

Emmanuel Raufflet

International Studies of Management & Organization, 2006, vol. 36, issue 2, 54-72

Abstract: This paper uses a radical approach to propose a classification of corporate environmental management that goes beyond technical jargon, corporate “mixed messages,” and short-term operations. The author proposes to map the paradigms underpinning the three main forms of corporate environmental management to be composed of (1) a specific of framing the issue of CEM, and correspondingly, to a set of representations of (2) the firm, of (3) the natural environment, and of (4) the relation between the firm and the natural environment. I identified three paradigms. The first form is incremental; it involves business operations and is essentially a reactive behavior, whereby companies reduce their direct impact on the biosphere. The second form is adaptive; it strives to design production and organizational systems along the lines of ecosystems dynamics. This second form of CEM attempts to reorganize corporate activities in terms of flow and energy processes integrated and interdependent with those of other firms. The third form of CEM is radical.

Date: 2006
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DOI: 10.2753/IMO0020-8825360203

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