Online Business Models in Creative Industries

Inna Lyubareva, Pierre-Jean Benghozi and Teaiki Fidele

International Studies of Management & Organization, 2014, vol. 44, issue 4, 43-62

Abstract: In recent times creative industries management seems to have been reshaped by the influence of information and communication technology. Constant experimentation with business models and innovation in this area has become one of the key sources of firms' competitive advantage. As a result, traditional business models, which were dominant and stable in their respective industries, have given rise to multiple disruptive business models. Little is known about which elements structure and shape the diversity of new online business models and why no production sector has established a dominant business model. This article addresses these issues. It is based on an empirical study of the 34 cultural-content Web sites that combine digital output and technology in the production process to the greatest degree, in the music, video, film, book, image, and publishing sectors industries. By means of multiple correspondence analysis, three classes of online business models were identified: participative, distributive, and editorial. The article discusses these business models, as well as their influence on creativity and cultural diversity.

Date: 2014
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DOI: 10.2753/IMO0020-8825440403

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