Rethinking Business Models in Creative Industries

Emilien Moyon and Xavier Lecocq

International Studies of Management & Organization, 2014, vol. 44, issue 4, 83-101

Abstract: The aim of this research is to identify new value-creation logics based on the exploitation of creative contents and to understand how firms in creative industries have changed their business models. We therefore adopt a longitudinal approach and investigate the case of the evolution of the record industry's dominant business model over the past decade. This research reveals different strategies that organizations in the music industry have adopted in order to exploit creative contents in new ways. More generally, our results provide insight to better understand value-creation and value-capture mechanisms that take place within an industry and at an interindustry level of analysis.

Date: 2014
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DOI: 10.2753/IMO0020-8825440405

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