Guest Editors’ Introduction

John M. T. Balmer, Trine S. Johansen and Anne Ellerup Nielsen

International Studies of Management & Organization, 2016, vol. 46, issue 4, 205-215

Abstract: This issue provides an overview of stakeholder theory and corporate identity scholarship marshalling insights from the corporate marketing and corporate communications fields. In examining the corporate identity-stakeholder interface the authors compare and contrast endogeneous and exogenous approaches to the territory. The first, endogeneous and institutional, approach represents the orthodox and dominant perspective which focusses on an organization’s inherent corporate identity traits, ethos, and capabilities: an approach informed, in part, by stakeholder theory. The second, exogenous and relationnal, approach exemplies a critical and construcionist perspective where corporate identities are seen to be constituted by interactions with stakeholders. It is argued that both perspectives can be of value in comprehending contemporary organisations.

Date: 2016
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DOI: 10.1080/00208825.2016.1140517

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