Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations

Lionel Maltese, Frank Pons and Frédéric Prévot

International Studies of Management & Organization, 2017, vol. 47, issue 1, 88-105

Abstract: Using a mix of quantitative and qualitative data collected in a professional sports organization from two key stakeholder groups, namely fans and owner/managers, this article investigates the perceived importance and management principles of reputation and e-reputation. It provides a better understanding of the challenges of managing e-reputation in highly expressive contexts (sports organizations) and proposes a model of e-reputation management in this specific context.

Date: 2017
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DOI: 10.1080/00208825.2017.1241090

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