Guest Editors’ Introduction

T. C. Melewar, Bang Nguyen, S. F. Syed Alwi and Jyoti Navare

International Studies of Management & Organization, 2017, vol. 47, issue 2, 107-109

Abstract: This article introduces the special issue on corporate identity and corporate branding. It presents a brief overview of six articles that further the developments of the corporate branding concept and the “brand-strategic management”-link, particularly from a brand identity perspective. We thank International Studies of Management & Organization for providing us with this platform.

Date: 2017
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DOI: 10.1080/00208825.2017.1256159

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