The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach

Roberto Cervelló, Juan- C. Cortés, Francisco- J. Santonja and Rafael- J. Villanueva

Mathematical and Computer Modelling of Dynamical Systems, 2014, vol. 20, issue 6, 557-565

Abstract: Taking into account available data from 2002 to 2009 about the market share percentages of the Spanish mobile telecommunications service providers, a dynamic diffusion model to study the evolution of the clients’ change between the different companies during the period 2010–2016 is proposed. The constructed model provides a tool for forecasting short-term trends about the customers’ preferences with respect to mobile network operators taking into account both, autonomous decisions due to direct marketing and advertising strategies, and also decisions adopted through interaction via social influence. The model can provide insights to companies for designing strategies in order to gain market share.

Date: 2014
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DOI: 10.1080/13873954.2013.843572

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