A resource orchestration perspective of the link between environmental orientation and green purchasing: Empirical evidence from an emerging economy

Emmanuel Kwabena Anin, Henry Ataburo, Getrude Effah Ampong and Nana Dwomoh Osei Bempah

Cogent Business & Management, 2023, vol. 10, issue 2, 2215576

Abstract: Although environmental orientation (EO) has gained surging recent scholarly attention, why, how, and when EO influences green purchasing adoption among firms is inchoate, lacking adequate theorisation and empirical analysis. This study draws on resource orchestration theory (ROT) to test the arguments that the influence of EO on green purchasing is a function of the transformative mechanism of green purchasing capability at differing levels of financial resource. The proposed model is tested on a sample of 165 small and medium-sized enterprises from a sub-Saharan African economy using structural equation modelling (Mplus v7.4) and Hayes’ PROCESS for IBM-SPSS. Findings from the study indicate that green purchasing capability mediates the effect of EO on green purchasing. The study further finds that the effect of EO on green purchasing, via green purchasing capability, is strengthened under the condition of greater financial resource. The findings contribute to the advancement of green purchasing research and the ROT by addressing the green purchasing attitude-behaviour gap from the supply chain perspective. Overall, the study informs supply chain practitioners that bundling EO with green purchasing capability and financial resource is critical for achieving environmental goals.

Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/23311975.2023.2215576 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:oabmxx:v:10:y:2023:i:2:p:2215576

Ordering information: This journal article can be ordered from
http://cogentoa.tandfonline.com/journal/OABM20

DOI: 10.1080/23311975.2023.2215576

Access Statistics for this article

Cogent Business & Management is currently edited by Len Tiu Wright and Tahir Nisar

More articles in Cogent Business & Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().