Targeting Consumers with eating behavioral disorders: A company’s perspective
Michele Gorgoglione,
G. V. Martiradonna and
A. C. Garavelli
Cogent Business & Management, 2023, vol. 10, issue 2, 2218183
Abstract:
Eating Behavioral Disorders (EBDs) affect an increasing number of consumers. Improving the ability of businesses to target EBDs may contribute to this issue by making people aware of treatments. The vast literature on the identification of EBDs in the medical area is based on the association between a disease and single demographics and is not sufficient for a marketing strategy that minimizes the cost of wrong identifications. Through a complex survey, we studied the discriminant power of several sets of variables, investigated the proper number of clusters in an effective segmentation strategy and described the profiles of target segments.
Date: 2023
References: Add references at CitEc
Citations:
Downloads: (external link)
http://hdl.handle.net/10.1080/23311975.2023.2218183 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:taf:oabmxx:v:10:y:2023:i:2:p:2218183
Ordering information: This journal article can be ordered from
http://cogentoa.tandfonline.com/journal/OABM20
DOI: 10.1080/23311975.2023.2218183
Access Statistics for this article
Cogent Business & Management is currently edited by Len Tiu Wright and Tahir Nisar
More articles in Cogent Business & Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().