The behavioral intention of young Malaysians towards cashless society: Value-based adoption model

Ju Jingnan, Poh-Chuin Teo, Theresa C.F. Ho and Chen Hooi Ling

Cogent Business & Management, 2023, vol. 10, issue 2, 2244756

Abstract: The purpose of this study is to validate the Value-based Adoption Model (VAM) in order to investigate young Malaysians’ e-wallet adoption intentions. A structured questionnaire was used to collect 214 questionnaires. The hypotheses proposed for this study were tested using SmartPLS, a second-generation analysis of partial least squares (PLS). Perceived sacrifice and perceived benefit influenced perceived value (PV). The results have shown that perceived benefit has a higher significance compared to perceived sacrifice on PV. Innovative resistance and privacy risk were found to have a negative impact on perceived value. Market practitioners can utilize this model to create secure, convenient and user-friendly e-wallets, resulting in effective marketing strategies that increase e-wallet adoption intentions among the young Malaysians.

Date: 2023
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DOI: 10.1080/23311975.2023.2244756

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