Mediating role of green innovation and moderating role of resource acquisition with firm age between green entrepreneurial orientation and performance of entrepreneurial firms

Muzaffar Asad, Mazin Aledeinat, Tha’er Majali, Dmaithan Abdelkarim Almajali and Fayiz Dahash Shrafat

Cogent Business & Management, 2024, vol. 11, issue 1, 2291850

Abstract: As more stakeholders pay increased attention to environmental concerns, the importance and application of green entrepreneurial orientation and green innovation have increased. Moreover, resource acquisition with firm age also plays a major role in giving confidence to invest in green activities. Therefore, the objective of the study is to identify the mediating role of green innovation and moderating role of resource acquisition with firm age between green entrepreneurial orientation and performance of entrepreneurial firms. The data was collected using simple random sampling. We found stimulating findings on the mediating role of green innovation and the moderating influence of resource acquisition with firm age on the relation between green innovation and performance of entrepreneurial firms based on the analysis of 384 enterprises operating in Karachi and Sialkot cities of Pakistan. More interestingly, our practical research implies that businesses that have been established for a longer time gain more compared to younger enterprises depending on green invention innovation and green utility-model innovation. These findings were a major contribution to the resource-based view and green utility-model. Our study adds to knowledge on both green entrepreneurial orientation and green innovation and guides the future researchers as well as practitioners about policies that they need to follow to gain the best out of green practices. Furthermore, we suggested the government authorities to motivate businesses to invest in green practices and guided the future researchers to identify the same influences of longer period, thereby guiding to go for longitudinal studies over the same model.

Date: 2024
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DOI: 10.1080/23311975.2023.2291850

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