Demographic determinants of wildlife attraction selection among international return tourists in Tanzania: implications for strategic marketing

Betty Amos Begashe, Salum Matotola and John Thomas Mgonja

Cogent Business & Management, 2024, vol. 11, issue 1, 2340127

Abstract: This study examines the demographic determinants for the choice of wildlife attractions among international repeat tourists in Tanzania to provide valuable insights for destination planning and marketing. The study employed binary logistic regression analysis and cross-tabulation to assess the influence of demographic characteristics on the selection of wildlife attractions from the total 1550 international repeat tourists. The demographic attributes of tourists, including family size, employment status, income level, and region of origin, exert a substantial impact on the selection of the wildlife attraction, as indicated by a significant p-value

Date: 2024
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DOI: 10.1080/23311975.2024.2340127

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