Sustainability and community-based tourism nexus: a mediation role of consumer satisfaction

Andrian Dolfriandra Huruta, Gatot Sasongko, Yustinus Wahyudi, Istiarsi Saptuti Sri Kawuryan and Carol Yirong Lu

Cogent Business & Management, 2024, vol. 11, issue 1, 2421418

Abstract: This research aims to analyze the effects of community-based tourism and consumer satisfaction on tourism sustainability in Breksi Cliff Park, Yogyakarta, Indonesia. Statistical power and arrows were used to determine the minimum sample size. A total of 299 responses were collected for statistical analysis. A simple mediation model was employed, and the data were analyzed using Partial Least Squares – Structural Equation Modeling (PLS-SEM) in SmartPLS. The results show that the local community, food, superstructure, and natural environment have positive and significant effect on the consumer satisfaction. Further, local culture, entertainment, superstructure, and consumer satisfaction have positive and significant effect on the tourism sustainability. However, the local culture has negative effect on the tourism sustainability. In addition, the mediation of local community, natural environment, local food, and local superstructure strengthens the effect of consumer satisfaction on the tourism sustainability. These findings are expected to contribute to the government’s decision-making on community-based tourism and tourism sustainability, and highlight possible actions that the government and policymakers can take to realize sustainable tourism. The government needs to foster local culture performance, especially in renewing local culture property. The government also needs to maintain and improve the uniqueness of local food, reliefs on the Breksi Cliff walls, and local entertainment (regular special events).

Date: 2024
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DOI: 10.1080/23311975.2024.2421418

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