 The purchase of organic fish in Bangladesh: Safeguarding against COVID-19Sheikh Ashiqurrahman Prince and Ishraat Saira Wahid Cogent Business & Management, 2020, vol. 7, issue 1, 1841524 Abstract: Based on the theory of planned behaviour and cognitive dissonance, this research investigates how consumers’ consciousness of the attributes of organic fish impacts the number of opportunities to purchase such fish at a safe social distance and how the consciousness of verbal recommendations affect the relationship between the consciousness of necessary social distance to safely buy organic fish and consumers’ intention to purchase the fish. Applying these two theories and adding a new variable—social-distance purchasing—into the model, the research contributes significantly to current literature. Using a stratified random sampling, this research collected 320 data points from high, upper-middle and middle-income consumers that have been analysed through Amos Graphics and PROCESS macro in SPSS for the structural equation modelling. The findings of the research provide valuable insights to reduce the infection from COVID-19 as well as enhances the external validity and generalisability of the consumers’ organic-food purchasing behaviour research. Date: 2020 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:oabmxx:v:7:y:2020:i:1:p:1841524 Ordering information: This journal article can be ordered from DOI: 10.1080/23311975.2020.1841524 Access Statistics for this article Cogent Business & Management is currently edited by Len Tiu Wright and Tahir Nisar More articles in Cogent Business & Management from Taylor & Francis Journals |
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