EconPapers    
Economics at your fingertips  
 

Evaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method

Isa Fahim, Mojtaba Poursalimi, Ali Hosseinzadeh and Mohammad Ghasemi Namaghi

Cogent Business & Management, 2021, vol. 8, issue 1, 1908744

Abstract: The purpose of this study is to evaluate a branding model with an emphasis on organizational social responsibility based on social networks in the banking industry. The statistical population of the study includes all the employees of Sepah Bank in Iran. The 384 people were selected as the sample of the study using the Cochran formula. Qualitative content analysis and structural equation analysis using PLS software were used for data analysis. The results showed that the dimension of factors had a positive and significant relationship with the dimension of processes and results. The results also showed that the process dimension has a positive and significant relationship with the dimension of the results. Also, the results of the further analysis showed that among the three main dimensions of the model (factors, processes, and results), the process dimension had the most impact on the results dimension, indicating that Sepah Bank must pay more attention to its business processes to increase its social responsibility.

Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/23311975.2021.1908744 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1908744

Ordering information: This journal article can be ordered from
http://cogentoa.tandfonline.com/journal/OABM20

DOI: 10.1080/23311975.2021.1908744

Access Statistics for this article

Cogent Business & Management is currently edited by Len Tiu Wright and Tahir Nisar

More articles in Cogent Business & Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

 
Page updated 2025-03-20
Handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1908744