DETERMINANTS AFFECT MOBILE WALLET CONTINUOUS USAGE IN COVID 19 PANDEMIC: EVIDENCE FROM VIETNAM

Huynh Thi Ngoc Ly, Nguyen Vinh Khuong and Tran Hung Son

Cogent Business & Management, 2022, vol. 9, issue 1, 2041792

Abstract: Disruptive technology has been prominent as a spotlight with countless innovations that improve human’s life efficiently. In Vietnam, COVID-19ʹs outbreak has reinforced citizens to adopt other types of payment without using cash, which easily diffuses virus. Till now, the number of studies related to continuance usage of mobile wallets in Vietnam has been rare. Hence, our purpose in this research is to study continuance usage in COVID-19 through determinants. This paper concentrates on Millennials and Zillennials living Ho Chi Minh City. PLS-SEM with data collected from questionnaires assesses the conceptual model that indicates the correlation between UTAUT2ʹs constructs, trust, price saving orientation, behavioral intention and continuance usage. As predicted, the findings show that there are positive relationships among all determinants. In the event of effort expectancy and social influence, despite unsatisfactory of statistical significance, they reflect current context. Besides, direct positive influences from two variables to behavioral intention lead to further research studies after the pandemic to conclude properly about their significance. From the study’s result, business strategies together with security’s policies have to be modified by providers as well as the government to motivate mobile wallet adoption in Vietnam, amplifying cashless society and financial inclusion targets.

Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://hdl.handle.net/10.1080/23311975.2022.2041792 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:oabmxx:v:9:y:2022:i:1:p:2041792

Ordering information: This journal article can be ordered from
http://cogentoa.tandfonline.com/journal/OABM20

DOI: 10.1080/23311975.2022.2041792

Access Statistics for this article

Cogent Business & Management is currently edited by Len Tiu Wright and Tahir Nisar

More articles in Cogent Business & Management from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().