The effect of entrepreneurial orientation on export performance: Evidence from manufacturing SMEs in Tanzania

Denis Samwel Ringo, Amani Tegambwage and Isaac Kazungu

Cogent Business & Management, 2022, vol. 9, issue 1, 2157769

Abstract: This paper examines the effect of innovativeness and proactiveness on export performance and the moderating effect of risk-taking on the relationship between innovativeness, proactiveness, and export performance. A quantitative research approach and a cross-sectional survey design were employed. In addition, stratified random sampling was employed to obtain data from 250 managers of manufacturing-exporting SMEs. Hypotheses were examined using the PROCESS macro test. The findings affirm that innovativeness is a significant predictor of export performance (β = 0.3854 and p

Date: 2022
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DOI: 10.1080/23311975.2022.2157769

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