The effect of financial literacy and social media on micro capital through financial technology in the creative industry sector in East Java

Maria Widyastuti and Y. Budi Hermanto

Cogent Economics & Finance, 2022, vol. 10, issue 1, 2087647

Abstract: This study aimed to examine the effect of financial Literacy and social Media on micro capital through financial technology. This type of research is explanatory/associative, accompanied by hypothesis testing. The unit of analysis of this research is the Creative Industry Sector in East Java, with a population of 376 creative industries. The number of samples is 65 SMEs using the stratified random sampling method. The results of this study prove that financial literacy has a positive and significant effect on financial technology, social media has a significant effect on financial technology, financial literacy has a positive and significant effect on micro capital, social media has a significant effect on micro capital, and financial technology has a significant effect on micro capital.

Date: 2022
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DOI: 10.1080/23322039.2022.2087647

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