Factors influencing the implementation of e-commerce innovations: The case of the Nigerian informal sector

B. F. Ajao, T. O. Oyebisi and H. O. Aderemi

African Journal of Science, Technology, Innovation and Development, 2018, vol. 10, issue 4, 473-481

Abstract: This paper investigated the factors influencing e-commerce adoption amongst small enterprises in Southwestern Nigeria with a view to contributing to debates on technological adoption in the informal sector.Primary data were collected from 387 enterprises engaged in furniture works, leather products, clothing and textiles through the use of questionnaire that were administered using multistage and simple random sampling technique. Data were analysed using logistic regression.The result showed that the significant technological factors influencing e-commerce adoption were the number of employees with ICT background (r = 0.654; p

Date: 2018
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DOI: 10.1080/20421338.2018.1475541

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