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Social cognitive drivers of farmer learning behaviour in the student-to-farmer university outreach in Uganda

Stephen W. Kalule, Haroon Sseguya, Duncan Ongeng and Gabriel Karubanga

African Journal of Science, Technology, Innovation and Development, 2019, vol. 11, issue 7, 821-831

Abstract: Globally, universities are repositioning themselves for community outreach although with difficulty in responding to the unpredictable social features of host communities. Accordingly, this study aims to assess the role of social cognitive factors in farmer learning behaviour during university outreach. Structural equation modelling was conducted on the data obtained from a sample of 283 host participants of the student outreach programme of Gulu University, Uganda. The results indicate that social outcome expectations (β = 0.227, t = 1.978, P

Date: 2019
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DOI: 10.1080/20421338.2019.1586114

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