Digitalization strategies for SMEs: A cost vs. skill approach for website development

Candice Louw and Cecile Nieuwenhuizen

African Journal of Science, Technology, Innovation and Development, 2020, vol. 12, issue 2, 195-202

Abstract: In the age of the digital revolution, websites are a critical component in establishing an online organizational presence. The main aim of this paper is to deliver a model that may provide guidelines, specifically for Small and Medium Enterprises (SMEs), including those in resource-scarce contexts, in determining the most viable strategy for setting up and managing their own website. The deliverance of the Combined Cost and Technical Skill Model for Website Development contributes not only to the theory on web development, but also offers guidance to SMEs with planning their web development strategies, specifically when taking into account the core components of cost and technical skills in resource-scarce contexts. This, in turn, may assist SMEs with increasing their online presence maturity, possibly also allowing them to compete with larger organizations at an international scale.

Date: 2020
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DOI: 10.1080/20421338.2019.1625591

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