Socio-psychological factors influencing farmers’ willingness to continue participating in collaborative activities of community-based innovation platforms in eastern Uganda

Rebecca Mukebezi, Bernard Bonton Obaa, Florence Birungi Kyazze, Settumba B. Mukasa and Irene Bulenzibuto Tamubula

African Journal of Science, Technology, Innovation and Development, 2023, vol. 15, issue 2, 227-235

Abstract: This study employed an extended theory of planned behaviour to assess the socio-psychological factors influencing farmers’ willingness to continue participating (WTCP) in collaborative activities of community-based innovation platforms (CB-IPs). Using a structured questionnaire, data were obtained from a random sample of 231 farmers who had participated in collaborative activities of the CB-IPs. Data were analyzed using partial least squares-structural equation modelling. Findings showed that although farmers’ past-experience did not directly influence their WTCP in collaborative activities of CB-IPs, it was positive and significant when mediated by attitudes and perceived behavioural control (t-value = 6.840; p-value = 0.000). Therefore, it can be concluded that farmers’ WTCP in collaborative activities of CB-IPs is enhanced by three socio-psychological factors: favourable past-experience, positive attitudes towards collaborative activities of CB-IPs, and farmers’ perceived capacity to participate. Hence, conveners of collaborative activities of CB-IPs ought to improve farmers’ attitudes through organizing beneficial activities and building their capacity to participate. This study contributed to the body of knowledge by using a behavioural perspective to examine the socio-psychological factors that influence farmers’ continued participation in collaboration activities of CB-IPs.

Date: 2023
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DOI: 10.1080/20421338.2022.2062654

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