Cross-disciplinary meaning and language for innovation in a business context: A conceptual paper

Craig Andrew Duff and Jan Hendrik Dubery

African Journal of Science, Technology, Innovation and Development, 2023, vol. 15, issue 5, 547-561

Abstract: In this conceptual work, we describe cross-disciplinary meaning and language related to the innovation phenomenon located in a business context. Our work attempts to find common meaning and language for innovation that can be applied across all business innovation projects irrespective of the business discipline, and to synthesize these common terms into an innovation communication and planning tool. The objective of providing a common meaning and language for innovation is to give practitioners, researchers, and stakeholders a shared communication platform, and common language and meaning that assist incumbents to discuss and collaborate during innovation projects without the boundaries created by siloed, nuanced, and discipline-specific understandings. The outcome of the paper is a conceptual framework and canvas tool constructed from universal meaning and language for business innovation with the aim of providing a set of common questions that business practitioners could ask during times of innovation. Furthermore, the Business Innovation Canvas provides new directions for future study and the development of tools that take advantage of common meaning and language to aid innovation practitioners and researchers.

Date: 2023
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DOI: 10.1080/20421338.2022.2154632

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