The Making of the Consumer? Risk and Consumption in Europeanized Lithuania

Ida Harboe Knudsen

Journal of Baltic Studies, 2015, vol. 46, issue 3, 377-391

Abstract: This article explores how larger geo-political changes are mirrored in the consumption habits in both rural and urban Lithuania. While the dominating European Union discourse emphasizes health, safety, and hygiene in food production, a counter-discourse has emerged where “authenticity” and “tradition” are embraced in the re-evocation of Lithuanian farm products. Based on ethnographic material, I suggest that the coexisting ambivalent and often contradicting feelings toward the West in present-day Lithuania have resulted in both a desire for and refusal of western products, as well as in a revival of the local cuisine.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:taf:rbalxx:v:46:y:2015:i:3:p:377-391

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DOI: 10.1080/01629778.2015.1073925

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