Innovation in commercial and public service media in the Baltic countries: the role of global digital intermediaries

Džina Donauskaitė

Journal of Baltic Studies, 2022, vol. 53, issue 4, 613-631

Abstract: This article analyzes the discourses of Baltic media leaders regarding how innovations in their organizations were affected by the perceived effects of global digital intermediaries Facebook, Google, and YouTube. Innovation in media organizations is often associated with digital transformations. In the Baltics, however, some innovative measures, such as digital-born outlets that produced linear television, surpass digital and are directed at reducing the effects of global digital intermediaries. Innovation in public broadcasting is led by a goal to reach new audiences and are as market-driven as commercial media. Both enthusiasm and skepticism toward global digital intermediaries has been expressed, but the established media organizations that had an early online start are showing more enthusiasm for the future.

Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/01629778.2022.2027476 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rbalxx:v:53:y:2022:i:4:p:613-631

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rbal20

DOI: 10.1080/01629778.2022.2027476

Access Statistics for this article

Journal of Baltic Studies is currently edited by Liisi Esse

More articles in Journal of Baltic Studies from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().