When “branding” meets “building:” the consequences of nation branding on identity in Kyrgyzstan and Estonia

Abel Polese and Arzuu Sheranova

Journal of Baltic Studies, 2024, vol. 55, issue 2, 435-457

Abstract: Despite the growing attention to the everyday, nation-building literature has paid insufficient attention to the ways in which national identity is strengthened as a side effect of measures that are not initially conceived of as nation-building activities. This article examines contemporary examples of such non-traditional processes of nation-building by reviewing the unintended consequences of political measures not directly targeting identity construction. We focus on processes of identity construction in Kyrgyzstan and Estonia that have emerged as a side effect of nation branding. In both cases, the primary goal of the national government was not necessarily to boost national identity but rather to re-brand the country for international audiences. We argue, however, that these efforts at external image projection and change have also influenced the ways in which national identities are understood, perceived, and reproduced by domestic populations.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/01629778.2023.2271889 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rbalxx:v:55:y:2024:i:2:p:435-457

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rbal20

DOI: 10.1080/01629778.2023.2271889

Access Statistics for this article

Journal of Baltic Studies is currently edited by Liisi Esse

More articles in Journal of Baltic Studies from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().