Hotel electronic marketing and online price dispersion in mainland China

Fang-Fang Tang and Jichuan Zong

China Economic Journal, 2008, vol. 1, issue 3, 303-315

Abstract: This paper examines the hotel online-booking market in China. Information on prices along with three attributes, room type, location, and star rank, have been collected from nine representative online-booking websites. The empirical results show significant relationships between price dispersion and the room attributes. Key findings include: the higher the hotel rank and room type, the larger the price dispersion; the three cities exhibit different price dispersion patterns, and the higher the quality of the room, the larger the price dispersion is affected by location.

Date: 2008
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DOI: 10.1080/17538960802567776

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