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Niche tourism attributes scale: a case of storm chasing

Sonja Wilhelm Stanis and Carla Barbieri

Current Issues in Tourism, 2013, vol. 16, issue 5, 495-500

Abstract: In spite of the rapid and large growth of niche tourism, and the proliferation of tour operators catering to such markets, limited information is available on the measurement of tour operator attributes that are critical to maximise the experience and needs of their tourists. Thus, a study was conducted to comprehensively evaluate different operational attributes of small storm-chasing tour operators. Findings reveal high internal reliability and utility for this niche market; additional testing is suggested to evaluate such scale among other small niche tourism operators.

Date: 2013
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DOI: 10.1080/13683500.2012.733360

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