Knowledge dynamics in setting sustainable standards in tourism – the case of ‘Fair Trade in Tourism South Africa’

Simone Strambach and Annika Surmeier

Current Issues in Tourism, 2013, vol. 16, issue 7-8, 736-752

Abstract: The development of standards and certification programmes in global tourism has gained importance in the production-consumption-nexus. This paper deals with the ‘Fair Trade in Tourism South Africa’ standard, one of the first innovative service standards with a focus on the social dimension of sustainability. Until now, there has been little detailed exploration in the evolutionary trajectories of sustainable tourism standards from a knowledge-based perspective. This paper contributes to a deeper understanding of standard creation in global–local interaction processes over time and its impacts on the micro level of firms. Conceptually, it builds on two scientific debates: the neo-institutional approaches in organisational theory focusing on institution building and the research on innovation and knowledge dynamics. Empirically, it is based on 32 interviews conducted with different actor groups.

Date: 2013
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DOI: 10.1080/13683500.2013.785485

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