The effect of aesthetic-image value of travel expert blogs on the intention to travel: an exploratory study

Wee-Kheng Tan and Chia-Yu Kuo

Current Issues in Tourism, 2014, vol. 17, issue 8, 657-665

Abstract: Information searching is an important subject in tourism literature, but the subject of information is not often prioritised in leisure-constraint studies. Studies of leisure-constraint-negotiation mechanisms are frequently undertaken at a general level and not at the level of specific-negotiation strategy. This exploratory study examines how aesthetic-image information value affects the negotiation mechanism at the level of time-management-negotiation strategy by measuring the intentions of Taiwanese residents to tour Thailand. Aesthetic-image value is found to moderate the relationship between motivation and intention in the negotiation process. This study thus bridges tourism information values and the leisure-constraint concept.

Date: 2014
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DOI: 10.1080/13683500.2013.840270

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