Determinants of tourists' expenditure at mass participant sport events: a five-year analysis

Mikihiro Sato, Jeremy S. Jordan, Kyriaki Kaplanidou and Daniel C. Funk

Current Issues in Tourism, 2014, vol. 17, issue 9, 763-771

Abstract: Using the five-year data of a US running event (N = 9380), this study examined key determinants of tourists' expenditure in a mass participant sport event. Economic constraint, travel-related, socio-demographic, and sport-related facets were integrated into the expenditure model while considering changes in tourism prices. The proposed four-facet model provides a broader framework for event organisers and destination marketers in evaluating what factors determine participants' spending behaviours while at the destination, thereby maximising the potential economic benefits of hosting a participant sport event.

Date: 2014
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DOI: 10.1080/13683500.2014.892918

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