 Market segmentation based on time use: an empirical analysis in the historic city of Toledo, SpainJuan A. García Current Issues in Tourism, 2016, vol. 19, issue 2, 155-173 Abstract: There are two major scarce resources for visitors: time and money. However, literature on tourism has paid less attention to the former than to the latter. The objective of this paper is, therefore, to evaluate the effectiveness and profitability of time use in a destination as a segmentation criterion in tourism. The empirical analysis took place in the historic city of Toledo (Spain), and was based on information obtained from 799 day-trippers and tourists. The results obtained reveal the existence of four segments as regards day-trippers and another four as regards tourists. What is more, there are significant differences in the spending and future intentions of the clusters of day-trippers and tourists. All of these findings have led us to conclude that the segmentation criterion proposed will be of great use when determining which groups of visitors the destination most/least needs to attract. The empirical evidence obtained also provides practical orientation as to how to improve activity and service offers. Date: 2016 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:19:y:2016:i:2:p:155-173 Ordering information: This journal article can be ordered from DOI: 10.1080/13683500.2013.842205 Access Statistics for this article Current Issues in Tourism is currently edited by Jennifer Tunstall More articles in Current Issues in Tourism from Taylor & Francis Journals |
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