Creative experiences, memorability and revisit intention in creative tourism

Wei-Li Hung, Yi-Ju Lee and Po-Hsuan Huang

Current Issues in Tourism, 2016, vol. 19, issue 8, 763-770

Abstract: The objective of this study was to identify hypothesised relationships among creative experiences, memorability, and revisit intentions in creative tourism. Face-to-face questionnaire survey was adopted and 399 valid questionnaires were collected in the pottery town of Yingge in Taiwan. The results show significantly positive relationships among creative experiences, memorability, and revisit intentions. Structural equation modelling analysis verified that memorability fully mediated the effect of creative experiences on revisit intentions. The study suggests that memorability may be a more appropriate predictor to revisit intentions, particularly in the case of creative activities.

Date: 2016
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2013.877422 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:19:y:2016:i:8:p:763-770

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2013.877422

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().