Is a cluster a necessary condition for success? The case of Benidorm

José Francisco Perles-Ribes, Isabel Rodríguez-Sánchez and Ana Belén Ramón-Rodríguez
Authors registered in the RePEc Author Service: José Francisco Perles Ribes

Current Issues in Tourism, 2017, vol. 20, issue 15, 1575-1603

Abstract: This paper analyses the application of the cluster concept to tourist destinations using Benidorm as a case study. A questionnaire was administered to tourism firms based in Benidorm in order to determine whether this destination currently constitutes a tourism cluster or whether it possesses the ideal characteristics to become a cluster with the private agents' collaboration, that is, whether it is a potential cluster. The results obtained from this research indicate that Benidorm's success is not derived from the presence of a cluster due to a series of elements that prevent its existence. In this destination there is a need to strengthen cooperation between public and private agents (especially in those areas that determine the competitive advantage of the destination) and to design a strategy based on shared goals. Both of these elements are fundamental for the characterisation of a cluster.

Date: 2017
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DOI: 10.1080/13683500.2015.1043247

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