Host community resignation to nightclub tourism

Antoni Serra-Cantallops and José Ramon-Cardona

Current Issues in Tourism, 2017, vol. 20, issue 6, 566-579

Abstract: Ibiza is world-famous for its nightclubs, parties (legal or not) and its nightlife. The status of ‘party destination’ Ibiza currently holds would be difficult to explain without if not for the surging boom in the 80s. This is when nightclubs such as Pacha, Playboy, Amnesia and Ku became tourist attractions of worldwide renown. Today, Ibiza is the international leader in the clubber tourism. Minimal research or studies have been carried out in order to verify the attitudes of the host community towards this form of leisure tourism. This is a complete contrast to the numerous studies carried out in other sectors, such as casinos. The aim of this paper is to analyse and segment the attitudes of the residents of Ibiza towards nightlife tourism through a quantitative study based on a large survey. Three clear groups are identified: Supporters (27%), Opposers (29%) and Mild Opposers (44%). Overall, results show, on one hand, a high recognition of the importance of clubs and nightlife on the economy and image of the island but, on the other hand, a resigned opposition to this kind of tourism: residents would prefer to prioritize other tourism activities. Just like the casinos, nightclubs are poorly assessed by residents because of some negative effects. Practical and managerial implications are also discussed as well as the convenience to carry out additional research on how to increase host community resilience to cope with nightclub tourism.

Date: 2017
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DOI: 10.1080/13683500.2016.1161604

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