Exploring the impact of destination attachment on the intentional behaviour of the US visitors familiarized with Baja California, Mexico

Djamel Toudert and Nora L. Bringas-Rábago

Current Issues in Tourism, 2018, vol. 21, issue 7, 805-820

Abstract: This study focuses on exploring the existing relationship of destination attachment within the US visitor's intentional behaviour towards border places in Baja California, Mexico. The research consists in formulating a set of hypotheses for a model sustained by empirical data obtained from a telephone survey and analysed with Partial Least Squares path modelling. This study found a positive impact of destination attachment on intentional behaviour and visitor experiences, which influences significantly both mentioned constructs. In this context, characterized by the importance of cross-border flows and a stigmatization due to safety issues as well as other kinds of personal visit inhibitors, the study shows that familiarity with destination allows reverting and transforming this impression to a positive perception of the visited place.

Date: 2018
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DOI: 10.1080/13683500.2015.1110566

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