Antecedents of travellers’ repurchase behaviour for luxury cruise product

Heesup Han, Jinsoo Hwang and Myong Jae Lee

Current Issues in Tourism, 2018, vol. 21, issue 7, 821-841

Abstract: This study proposed and tested a theoretical model in which image congruence, affect, satisfaction, switching costs, and trust have an influence on travellers’ decision to repurchase a luxury cruise product by considering the moderating impact of conspicuousness. The model was evaluated using a quantitative approach. The original model included a satisfactory fit and prediction power. The results of the structural analysis revealed that the hypothesized associations between the study variables were generally supported, and such variables had a significant mediating role. In addition, conspicuousness of product use had a moderating impact on the affect–satisfaction–switching costs linkages. Moreover, the prominent role of satisfaction and trust was identified. The findings of this study extended our understanding of the complex of the relationships among study variables in forming luxury cruise passengers’ repurchase intention.

Date: 2018
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DOI: 10.1080/13683500.2016.1194812

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