Classification of traditional cultural elements in temple street festivals using the fuzzy Kano model
Huery-Ren Yeh,
Ling-Zhong Lin and
Chi-Fang Lu
Current Issues in Tourism, 2019, vol. 22, issue 10, 1190-1215
Abstract:
This study aims to explain consumers’ expectations regarding the culture of temple streets and cultivates an identity system for local culture. The Kano model with fuzzy linguistic concepts was applied to the field observation of temple street festivals and the semi-structured interviews of local cultural directors, scholars of cultural centres, government officials, and cultural industry operators with data on traditional cultural elements. The findings show that “Religious temples”, “Custom activities and events”, “Local cultural industries”, and “Specialty and gourmet food” have a symmetrical impact on both satisfaction and dissatisfaction in proportion to the extent of traditional cultural element fulfilment. “Local stories” do not increase overall satisfaction if traditional cultural elements are exceeded but cause dissatisfaction if they are not fulfilled. Moreover, outer “Tangible”, middle “Behavioural”, and inner “Intangible” factors of attractive, one-dimensional, must-be quality transformed into contemporary image designs are amiably illustrated. These results provide a direction for managing satisfaction and a performance guideline for each activity in the process of creating temple street experiences that can increase satisfaction and reduce dissatisfaction.
Date: 2019
References: Add references at CitEc
Citations:
Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2017.1366435 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:22:y:2019:i:10:p:1190-1215
Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20
DOI: 10.1080/13683500.2017.1366435
Access Statistics for this article
Current Issues in Tourism is currently edited by Jennifer Tunstall
More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().