A review of eye-tracking research in tourism

Noel Scott, Rui Zhang, Dung Le and Brent Moyle

Current Issues in Tourism, 2019, vol. 22, issue 10, 1244-1261

Abstract: This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application in tourism and hospitality. Areas for further research in tourism and hospitality are provided based on a systematic review of tourism research using eye-tracking.

Date: 2019
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DOI: 10.1080/13683500.2017.1367367

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