Restorative quality in tourist hotel marketing pictures: natural and built characteristics

Tsai-Chiao Wang, Chia-Liang Tsai and Ta-Wei Tang

Current Issues in Tourism, 2019, vol. 22, issue 14, 1679-1685

Abstract: Individuals often expect to recover from the fatigue of their regular lives when they engage in tourism activities. However, the intangible features of the service lead to the tourist hotels must identify associated physical clues to include in marketing pictures. Those pictures should attract the attention of these pressured customers and influence their accommodation decisions. Based on attention restoration theory, this study used eye-tracking analysis and questionnaires to investigate the influence of images of natural and built hotel scenes on visual attention and assessments of the hotel’s restorative quality. This study used 24 marketing images from a hotel as the experimental stimulus, and 80 participants with an average age of 55 years participated in the experiments. Empirical results suggest that visual clues in hotel marketing pictures can influence customers’ visual behaviour and assessments of restorative quality. In particular, images of natural scenes may attract more visual attention than those of built scenes, and natural scenes may also signal higher restorative quality to potential customers.

Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2018.1471051 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:22:y:2019:i:14:p:1679-1685

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2018.1471051

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().