The impact of daily tour service quality on tourist satisfaction and behavioural intentions in an island context: a study on tours to Isla de la Plata, Ecuador

Pedro E. Reyes Vélez, Leonor M. Pérez Naranjo and Maribel Rodríguez Zapatero

Current Issues in Tourism, 2019, vol. 22, issue 19, 2337-2341

Abstract: This study assesses the impact of daily tour service quality on tourist satisfaction and behavioural intentions in an island context. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the analysis of data collected from 195 participating in a daily tour to Isla de la Plata (Ecuador) showed that all the services examined (transportation by boat, food and beverage, tourist guide and visits) had a significant direct impact on tour satisfaction, having the transportation the highest impact. Moreover, the indirect effect of the daily tours services on behavioural intentions mediated by the satisfaction with the tour was also significant.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:22:y:2019:i:19:p:2337-2341

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DOI: 10.1080/13683500.2018.1505835

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